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Learn About Us

Our Proud Cultural Heritage

The Urhobo Pride Development Initiative is a dedicated organization with a mission to promote, preserve, and showcase the unique attributes of Urhobo culture and traditions in a professional and impactful manner. By implementing a strategic approach, the initiative aims to raise awareness, celebrate the richness of Urhobo heritage, and foster a sense of pride among the Urhobo people and the wider community.
Our mission is to promote, preserve, and celebrate the unique attributes of Urhobo culture and traditions in a professional and impactful manner. We are dedicated to raising awareness, fostering a sense of pride, and showcasing the richness and diversity of Urhobo heritage to the Urhobo people and the global community.
To be the leading force in elevating Urhobo culture to global recognition, inspiring a sense of cultural pride, and fostering cross-cultural appreciation. We envision a world where Urhobo heritage is celebrated, preserved, and embraced, empowering the Urhobo people and enriching the global cultural landscape

What We Do?

At the Urhobo Pride Development Initiative, we are dedicated to meticulously documenting and preserving Urhobo culture, while promoting awareness, understanding, and appreciation through cultural festivals, educational initiatives, community engagement, strategic collaborations, digital outreach, fundraising, research, event organization, advocacy, and recognition. Our multifaceted efforts aim to preserve, promote, and celebrate Urhobo culture, fostering cultural pride, unity, and global recognition.

Certain Part of Urhobo Culture

One fascinating aspect of Urhobo culture is their rich and vibrant traditional attire. The clothing worn by the Urhobo people showcases intricate patterns, vibrant colors, and exquisite beadwork, reflecting their artistic flair and attention to detail. Traditional Urhobo attire is often adorned with symbolic motifs that hold deep cultural significance, conveying messages about social status, marital status, and cultural heritage. Another remarkable feature of Urhobo culture is their traditional music and dance. The Urhobo people are known for their rhythmic drumming, melodious tunes, and energetic dance performances. Traditional musical instruments like the "oviri" (a thumb piano) and "oru" (a gong) are used to create captivating melodies, while various dances such as the "ogba" and "ukere" showcase the grace, agility, and storytelling traditions of the Urhobo people. Urhobo cuisine is a distinct part of their culture, offering a delightful culinary experience. Staple foods like "usi" (Starch), "ukodo" (Yam/plantain pottage), and "otibo" (a traditional soup) are enjoyed alongside various soups and stews prepared with locally sourced ingredients. The Urhobo people's culinary traditions reflect their connection to the land and the abundance of resources in the Niger Delta region. The Urhobo language, known as Urhobo or Urhobo Isoko, is an essential part of their cultural identity. It is a Niger-Congo language spoken by the Urhobo people, and it holds immense significance in preserving their cultural heritage. The language is rich in proverbs, idioms, and storytelling techniques that pass down ancestral wisdom, moral values, and historical narratives from generation to generation. Urhobo masquerades, known as "Ekpo," are another distinctive element of their culture. These masked performances play an essential role in religious and social ceremonies. Ekpo masquerades are believed to represent ancestral spirits and serve as intermediaries between the spiritual and physical realms. They are adorned in elaborate costumes and masks, showcasing intricate craftsmanship and embodying the collective identity and ancestral connections of the Urhobo people.

Showcasing Cultural Beauty

Experience the captivating cultural beauty of the Urhobo people as we showcase the richness and diversity of their heritage. From the tantalizing flavors of Urhobo cuisine to the warmth and hospitality of the Urhobo people, the rhythmic and energetic dances, and the elaborate customs of traditional weddings, our platform is dedicated to celebrating the essence of Urhobo culture. Through engaging events, captivating performances, and immersive experiences, we invite you to indulge in the vibrant colors, intricate movements, and soulful melodies that define Urhobo dance. Discover the artistry and grace that unfolds with every step, reflecting the history, stories, and collective identity of the Urhobo people. Embark on a culinary journey that will delight your taste buds with the authentic flavors of Urhobo cuisine. From aromatic soups and stews to traditional delicacies prepared with locally sourced ingredients, Urhobo food embodies a rich tapestry of flavors, reflecting the connection between the land and the people. Immerse yourself in the joyous celebrations of traditional Urhobo weddings, where customs and rituals come together in a vibrant display of cultural heritage. Experience the colorful attires, intricate beadwork, and rhythmic music that create an atmosphere of love, unity, and cultural pride. Join us as we showcase the beauty and uniqueness of Urhobo culture, honoring its traditions, preserving its legacy, and sharing its captivating essence with the world. Through exhibitions, performances, and educational initiatives, we invite you to be a part of this cultural journey, celebrating the beauty of Urhobo food, people, dance, and traditional weddings.

Meet Our Team

Awesome minds behind UPDI

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AKPOWENE JUDE KAKPOVBIA

BUSINESSMAN ONTARIO/CANADA BOT.

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ISOKOH EDIRIN STANLEY

SECRETARY

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UFUOMA EKPURKE

CHAIRMAN

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EFEKODO JAMES ABORE

BOT

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Nerroh Emorokpor Ugoji

Become A Volunteer

Let’s make a difference

Join us in our mission to preserve and promote Urhobo culture by becoming a volunteer. Contribute your skills, time, and passion to help organize events, conduct research, assist with educational initiatives, and engage with the Urhobo community. Together, we can make a meaningful impact and ensure the preservation of Urhobo heritage for future generations. Contact us at [contact@urhobopridedevelopmentinitiative.com] to learn more about volunteer opportunities.